This is one of the most complex issues to explain in digital marketing because they are concepts that are not assimilated by a large part of digital users. But to begin with, it must be mentioned that Maslow's pyramid is basically a hierarchy of people's needs. So that you can explain their behaviors and actions and how could it be less also before the reactions of the proposals of an eCommerce or electronic commerce.
Its importance lies in the fact that it not only has a notable impact on the psychological aspect of the human being, but also on advertising. And this is the aspect of Maslow's pyramid that interests us most because it can affect business relationships with any digital project where the sale of a service or product occurs.
Within this general context, it is very important to know that this very special pyramid can be used to boost our sales at any time and in any situation. In order to make our business more visible among potential clients or users. As well as to show or distribute the products or services that are marketed through our online business.
Maslow's pyramid, what are its characteristics?
This pyramid can contribute a series of peculiarities to your business that you should know to take advantage of them from now on. As for example, those that we expose you below:
- They involve the feeling of belonging to a social group. And this factor can be transferred with some ease to the digital medium that you represent and without changing your management strategy.
- Recognition needs. One of the effects that its application in electronic commerce can have is that in the end you are in a better position to achieve your financial goals.
- Business success. This strategy in personal management can go further and cover the professional field. How? Well, to take you to have the real feeling that you have achieved success in your professional activities.
- Print one character. It is not possible that one of the main teachings that Maslow's Pyramid can provide you is that you affirm yourself in everything you are doing up to now. As a driving idea to boost your business or electronic store.
Effects it has on electronic commerce
From now on, we are going to learn about the repercussions that Maslow's Pyramid has on your professional activity. You will see that they are more than you think at first and also of a different nature, as you will be able to verify in a few minutes.
Maslow's Pyramid can make your business look improved, both in its visibility and in the marketing of products, services or articles. Through a series of performances that we are going to try to explain right now.
To begin with, one of its main benefits is that the Maslow Pyramid will teach you to understand and assimilate in a short time the true intentions of the client or consumer. This factor will generate other side effects such as the following:
- The ability to optimize sales depending on the real needs of the market.
- Do not waste unhelpful resources to try to support your products.
- Develop a well-defined business strategy in relation to customer demand.
- Focus only on the objectives that can be met and steer clear of the ones you really can't take on in the short term.
- You will have a much tighter budget and carry out to focus your digital business from now on.
- It involves an analysis system for get to know you a little better and above all to know with some certainty what you should do with your business or professional activity.
Through these simple behavioral guidelines you can now achieve a transformation in your conception of what a digital business is. Beyond another series of technical considerations.
Its application in digital commerce
Maslow's Pyramid can generate many more incidents than you think in electronic commerce. Through a series of demonstrations that are channeled into these actions that have a strong social component.
Self-actualization needs
You can now discover who you are as a person and bet your life on a mission that has meaning for it. For example, executing a sales plan in your business that is fully achievable. Where one of the key questions to meet this demand is to ask yourself, for example, where your expectations are placed on the business.
Change your attitude
The application of this management system can offer you new opportunities in your professional activity that you cannot miss. In which it is necessary that you import new changes in your attitude to improve the commercial brand from the analysis guidelines that the teachings generated from the Maslow Pyramid can offer you. It will surely be a decision that will be worth it for your professional future.
Invest time in your work
This is another message that you can import through Maslow's Pyramid. And if it is possible through a management strategy, then much better for the interests of electronic commerce. Not surprisingly, one of the lessons you can learn from this concept is that all great achievements require personal and professional effort. Where the discipline in the actions that you carry out will also be decisive to get your project to fruition.
Meet some objectives
Another key offered by this very special teaching lies in the fact that you need to set goals for yourself at work. But they are not that unfeasible as you happen in some other occasion. If not, on the contrary, they are based on completely manageable goals that can be seen as a very important part of the consolidation process of digital companies. It is very important that you set yourself not very ambitious goals at the beginning. After all, this is one of the most relevant lessons that you can extract from these moments of Maslow's Pyramid. In any case, we advise you not to try at any time to force the situation.
Several lessons that we can extract from this teaching
While on the other hand, it is time to assess that another element that should be taken into account is that, although at different rates, in the same person, depending on the moments of life, there are different scales of needs. It is these needs that you must anticipate when planning your digital project. Beyond other economic considerations and perhaps also from the logistical point of view of the company itself.
Evaluate the products or services that we commercialize
Their teachings can determine us to mark a price to the products or services of our online commerce. In the sense that the higher these can indicate the potential of our clients. On a scale that is fully defined in Maslow's Pyramid. Although the biggest problem that we can have from these precise moments is its correct identification within our scale of values.
Transformation of all our needs
We cannot forget at any time that we can influence users in a very innovative way. As it is for example, transforming desires into needs. This is a very common marketing strategy among medium and large companies. To try to create a need in the other part of the process and thus effectively retain the customer or user. Through this commercial management system, it is possible to increase sales or reach a greater number of users. Are you also capable of carrying out this innovative idea?
Improve trust between customers
In another order things cannot be lacking as a teaching in this section, the derivative by an increase in the client's self-esteem. It is about improving your margin of confidence in yourself to try to make you more sensitive to the new needs that we propose to you from our digital business. This is a very common strategy that a good part of telecommunication operators have carried out to market their products to customers. Even to capture those coming from the competition. With a little perseverance we can achieve the objectives in a very effective way.
Offers a product differentiated from the rest
It may be that many people with attach too much importance to creativity. But experience does not say that this value can be imported through Maslow's Pyramid. But for this it will be necessary for us to offer them something different from the rest of the virtual stores. It is not just about selling, but about proposing something different. This is another of the keys to the success of digital projects, which provide added value over current models.