A decade ago people searched one or two web pages a product and made a decision based on that information. Currently the information available on products is almost endless. In the past, companies had more capacity to influence the customer's purchasing decision. But today, customers are able to locate most of the information before consulting with the company.
The evolution of marketing
All the traditional marketing strategies they no longer have the same impact they used to have. The good news is that the evolution of online marketing has allowed the emergence of new strategies aimed at gaining an advantage over the competition.
One of the best marketing strategies that deliver good results is to bring something of value to potential customers. If you can offer your target audience something of value like a free item, a piece of information, or even an interesting or fun video, then people will be more likely to participate.
Today's marketing isn't just about sellingIn fact, it focuses on establishing a line of communication with customers. Therefore, if a dialogue with the customer can be initiated, then the sale can follow a natural path. The marketing Right now it relies on the use of content, but not just any content. It is interesting, genuine and captivating content.
Online companies They don't have to obsess over promoting their products. They must be obsessed with engaging their customers. The evolution of current marketing raises the need for customer engagement to come first, the purchase comes later.
In addition to all this, marketing today uses multiple channels, web analytics software, in addition to paying special attention to search engine positioning. But above all things, online marketing focuses on the customer, on knowing their specific needs. Therefore, a marketing campaign must be influenced by the data obtained from potential buyers.