In this 2016, the trend when it comes to SEO on mobile devices is Google AMP, in other words, "Acceletated Mobile Pages", an open source project that has been designed with the intention of helping publishers create content optimized for mobile devices. This would allow it to load instantly on all devices.
What is Google AMP?
According to Google, what you are looking for are web pages with quality content, including videos, animations and graphics, that works alongside smart ads and can be loaded instantly. Likewise, it is desired that the code itself works across multiple platforms and devices, in such a way that the content can be viewed everywhere regardless of the type of phone, tablet or device that is being used.
The goal of Google AMP is to offer a better mobile user experience, in such a way that the end user can get the information as quickly as possible. It is worth mentioning that the average loading time of a site with content encoded with Google AMP is 0.7 seconds, while the loading time of pages that do not work with Google AMP is 22 seconds.
Why is it important for Ecommerce?
At the beginning of the year, Google officially integrated the web pages powered by Google AMP, in your mobile search results. In this way, web pages that are encoded with AMP appear in mobile search results of the “carousel” type, in addition to having an AMP icon, similar to a lightning bolt, along with the acronym AMP.
Although initially Google AMP was focused on news from online advertisers, AMP is also relevant for other types of websites, such as the case of Ecommerce e-commerce pages, where the search results of the carousel type and other components are perfectly adapted.
Because users want to get what they want quickly, Google wants those users to experience speed when accessing content, which determines which page is most valuable to users. Of course, the one that is optimized with AMP will get a better position in the search results.