In Spain there has been a lot of suffering from Financial crisis it has had to go through, however, despite the fact that many areas and the industry were affected, electronic commerce is one of the very few exceptions that suffered from these situations, because during this time in which it suffered, the e-commerce industry soon a fairly significant growth, as its the only one that managed to advance with double-digit growth.
This lame analysis during the period between 2011 and 2012, which have been some of the worst years for the Spanish economy.
Local e-commerce
During 2011 electronic commerce had an economic impact equivalent to 11 billion euros, this amount analyzed compared to a previous year is 22% higher, which undoubtedly shows us quite considerable growth. But despite the outstanding figures e-commerce it only represented just over 1% of Spain's gross domestic product.
And this is still something that surprises today, because despite the fact that electronic commerce in 2014 came to represent 16,27 billion euros, however, taking into account that it continues to grow, its significance for Spain does not increase considerably. than?
The main reason is that although in the electronic commerce invests a lot of economic resources, The vast majority of the products that were acquired through electronic commerce were of foreign origin, that is to say that the stores were from other countries, however this seems to be changing due to the growing national options that are emerging, since 2015 has been the first in which the amount of money spent in local electronic stores has exceeded the amount spent in foreign stores. Without a doubt, this represents a very large area of opportunity to continue growing.