This past wednesday Facebook launched its global campaign "Growth Discovery" which is concentrated to B2B platform merchants.
The US campaign with a duration of 30 days, which aims at the direct response of merchants, as well as traditional brands, which will be available inside and outside the Facebook platform.
The campaign of this platform has reported that it will consist of a daily advertisement in Facebook, Instagram and on the Facebook Audience Network. Ads will consist of a mix of videos and links, complete with a direct response of relevant data. They will ask merchants to register or visit the website for this campaign.
Merchants who join it will have 4 weeks of direct mail from Facebook with more information which will let them know new ways in which they can attract new customers through social networks. At the end of this 30-day period, registrants will receive an advertising collection which will allow them to purchase additional gifts.
The platform's offline campaign has been reported to consist of print advertisements in the publishing exchange industries, as well as digital advertisements, which will help them increase their performance in this area.
"This campaign of Facebook B2B advertising will help increase your sales on your platform by collecting information from your users to attract their attention, ”said Cindy Zhou, principal analyst at Constellation Research.
“This is the first global advertising campaign in Facebook B2B platform to attract more consumers, ”Zhou said.
The effectiveness of Discover Growth depends a lot on the follow-up and help of the main platform which is Facebook.
What will happen after this campaign? “Will Facebook continue with these great initiatives?