One of the sectors in online commerce that has a lot of potential is the online fashion trade, However, this field also represents some difficulties, the main one being to equate the online shopping experience to that of going to a physical store.
Part of the challenge is represented by the fact that women have always shown a certain passion for shopping, looking at different options to be able to select the one that is indicated. However, this experience is difficult to have in a online store, where buyers not only cannot touch the product, but they cannot try on those pairs of shoes that look so cute, or that bag that would surely combine with the shoes they are wearing.
This represents a area of opportunity for industry fashion online, and although it is a problem that has been presented since the beginning of online clothing trade there are different ways in which the subject is being approached, and that can help other industries to be able to improve the experiences of their customers when buying on their platforms. Let's see some of them.
The first thing that many of the participants in this industry have worked on is in the general content, By this we mean that the options that are available in the Online store they must satisfy the needs of the clients. For example, having shots of a garment from different angles, and having models of different complexions and skin tones show how the clothes look.
In these ways you can achieve greater retention of our users, because they will know that it is a platform in which if they buy, they will be sure that the clothes will fit them. Other issues that are being worked on are the use of virtual reality or simulators in which the platform generates an image that simulates the accessory on the user with a photograph of the user.