When dealing with online marketing, There are many aspects that must be considered to achieve the best results; Engagement Marketing, It is one of them. It is a marketing strategy that integrates directly with consumers and encourages them to participate in the evolution of the business or the brand.
What is Engagement Marketing?
With engagement marketing, Instead of looking at customers as simple passive recipients of the message, they are seen as consumers who must actively participate in the production and co-creation of marketing programs, developing a relationship with the brand. Customer engagement occurs when a brand and a consumer connect, when there is a one-to-one interaction that allows users to create connections with the brands.
El engagement measures the degree to which a customer has a meaningful brand experience by being exposed to commercial advertising, sponsorship or television contact, among other experiences. According to research on this topic, 11 out of 14 consumers said they prefer to learn about new products and services by experiencing them personally or hearing about them from an acquaintance.
Basic principles of Engagement Marketing
For most companies, their most valuable asset is not actually their product, their brand image or even their team, it is their customers. The most successful companies are those that participate in each customer life cycle, from the acquisition of new buyers, growth and their conversion into brand promoters.
He also called "Engagement Marketing", It is about connecting with people and establishing well-defined basic principles that include: treating people as individuals, taking into account what they do, continuing to work over time, focusing on results and being where they are.