El Emotional web design is a strategy aimed at increasing revenue of electronic commerce. That is, by understanding the emotional triggers of customers, the retailer can determine what shoppers are looking for, create engagement, and increase revenue through sales.
What is Ecommerce emotional web design?
Emotions play a very important role in the online shopping experience, so a emotional web design is a significant aspect to consider. The key to this strategy is to appeal to the emotions of customers to buy our products. It must represent value, trust and establish an emotional connection with consumers.
El emotional web design in ecommerce it is about making people feel good, making them feel like they are part of something, thereby helping the e-commerce site stand out and generate sales.
How should an emotional ecommerce web design strategy be?
A strategy of Emotional web design for Ecommerce requires adapting the message focused on the sale, to a target audience, so that they can recognize what they really need. That is, understanding what the buyer wants motivates him to buy.
As for web design, this should be attractive and match the message. In other words, an Ecommerce page focused on conversion, that adjusts to the strategy and emotional triggers, is more likely to increase your sales and achieve an affinity with the brand.
Colors are also important, as they have the emotional power of conversion, for which they must match the target audience and the message. Also don't forget to use strong images and backgrounds, as these work better than text.
The pictures, along with the appropriate colors and products, allow to express the indicated emotions. Add to that a friendly and easy-to-navigate user interface, as well as calls to action.