The emerging markets will be a very important pillar in the future of e-commerce, as stores in developed markets will soon reach saturation level due to increased consumers.
For example, in the United States today, half of all households have a Amazon Prime membership, which diminishes the growth potential of Amazon in the country. Meanwhile in China, the world's largest e-commerce market, half the population is actively shopping online, leaving very little room for growth.
On the other hand, in India, Southeast Asia and Latin America we can also find very interesting growth. The penetration of e-commerce in these areas it is around 2 to 6% of the population, which presents a huge opportunity for online sales to gain value in the future. In these regions, e-commerce growth is expected to increase by 31%, 32% and 16% respectively, until 2021.
These reports give us a good overview of what will be e-commerce in the futureIt also shows us the panorama of the most prominent emerging markets in different regions. Each allows us to take a look at the particular e-commerce industry of each area, we can discuss about its influences on sales and reflect on the opportunities and challenges to overcome for each specific industry.
Among all the emerging market regions we mentioned, India clearly has the greatest potential. In others regions within Southeast AsiaIndonesia is a good proposition for sellers, as the government has begun to release restrictions for foreign investors and internet access is becoming more widespread. Mexico is one of the best bets for expansion in Latin America, due to its stable economy, but Brazil can win the position at any time.