Email marketing is becoming increasingly popular. The email has become a way to enter the 'virtual life' of potential customers and those who know how to use it properly know the successes it brings them. But what are the email marketing tools?
If you are thinking of applying marketing through email but you do not have much idea what to take into account, then we will help you to know how to do it.
What is email marketing
Email marketing, or translated into Spanish marketing through email, is nothing more than sending an email to people who are on a subscription list.
In other words, it's a means of communication that people, companies, online stores, etc. have. to be in contact with the users who have left their data and who periodically receive the mail. In this way, the priority objective of email marketing is none other than "convincing", getting that person to decide to buy something or request the service that is being talked about.
A few years ago, this was considered "spam" since companies used it to sell. But for some time now, together with copywriting, it has become a very powerful tool with which you can make people do whatever you want.
Obviously, everything will depend on the work that is done behind the scenes, since it is not something easy to achieve. One has to knowing how to connect with the public and then discreetly lead them to what you want them to do.
Email marketing tools: what you need to carry it out
Now that you have an idea of what email marketing is, it's time for you to know what the main tools of email marketing. In reality, there are very few, which is why many are encouraged to provide this service. But only those who really connect with the public are going to get results.
For example, imagine that you receive an email from an online store that your competition offers you discounts on products for a special day.
And you receive another, also from your competition, in which they tell you the story of how that company was born, of the reason that led that person to create their company on that very special day. In that email he does not speak directly to you about the purchase, but rather humanizes his store. It makes you also part of that story. And when it arrives, you are more predisposed to buy.
So what is needed?
An email
One of the main email marketing tools, and one of the most important, is to have an email. But not just any one.
Always display you will leave a better image if you create a corporate email, that is, from your online store or your company, because that way people will feel more comfortable knowing where it comes from.
That means that it is not worth using a gmail, hotmail or any of the free ones.
A copywriting text
Do you remember what we told you before that text about how an online store was created? Well, that is called using storytelling, a branch of copywriting. It is also called persuasive writing and it is that, through words, you get that a person feels identified with what he reads, that it seems that we know the problems he has, how he feels. And, a little later, the solution to that problem you have is given.
To give you an example. Imagine that you have to sell an iron. to iron And as much as you talk about the features and how good it is, there is no way anyone will buy from you.
Now, imagine writing a text about how an iron got a man a job. Curious, right? Because you will start by saying that that man had nothing, because he was obsessed with looking everywhere for a job with which he could pay his daughter's expenses, that his ex-wife was not always calling him because he did not pay the pension, angry and telling him that he was lazy and useless. So from the time he got up until he went to bed he didn't stop posting resumes, sending them by mail, checking the thousands of pages of work, going on interviews. But there was no way.
Until one day, when he was going to an interview, he looked at himself in the windows of a store and saw how disastrous he looked. The pants were wrinkled and somewhat torn, the jacket that seemed to be two sizes too big, and the shirt was a horror because she didn't know if it was smooth or one of the embossed ones. And when focusing again, she sees an iron. And it is said, and why not? She scratches her pocket to pay for the iron and arrives at the interview asking to go to the bathroom. He takes off his shirt and starts to iron it in the same bathroom, to the surprise of everyone who enters there.
Do you get the job?
Do you see what we mean? People don't like you selling to them., but you can get them to do what you want and that is achieved with persuasive writing, another of the email marketing tools that you have to master.
A subscription or subscribers to send your emails to
Of course, having an email and creativity to write emails is worth nothing if you have no one to send them to. And for that you have to build a “community”. In fact, 50 people signing up is more than enough to start working.
Of course, they should be users who are really interested in what you do.
Email marketing tools: the programs that manage emails
And we come to the last of the email marketing tools. The program with which to create and manage emails. Because if you were thinking of doing it with webmail or with one of the programs that the hostings offer us, you are wrong, since there you cannot create subscription lists or automate the process so that the emails are sent whenever you want.
In the market there are many programs that serve you, most of them paid. Mailchimp, Sendinblue, ActiveCampaign… these are just a few names, but which ones are the best? We tell you.
- Mailjet. It offers service to more than 150 countries and has a free plan, with unlimited contacts (this is not something that is seen in other tools). The good thing is that you can try it and see if it suits you. The only limitation is that you can only send 200 emails per day, 6000 per month. What does it mean? Well, if you have a subscription list of 250 people, only 200 of those users will receive the email, the rest do not receive anything. And when you spend the 6000 quota you will be left without service until the following month.
- Easy mailing. It is very easy to use and has a free and paid plan. The free one only serves up to 250 subscribers and 2000 emails per month.
- SendPulse. It's free, sending up to 15000 emails per month and having a user base of up to 2500 users. In fact, it is one of the ones that is giving more than talk.
- sendinblue. Don't let the name fool you, it provides service in Spanish (and in other languages). It has a free plan with unlimited users but it limits the sending of emails to 9000 per month (300 daily). If you use the paid plan, for $25 you get 40.000 emails per month and there would be no daily limit.
- mailchimp. It is one of the best known, but also complicated to use. Its free plan allows you to have up to 2000 users in the base and send up to 12.000 emails per month.
Are email marketing tools clearer for you?