Email marketing is one of the most used techniques when trying to increase sales. And also, to get subscribers, retain customers, highlight visibility and achieve greater competitiveness. Almost from the beginning that companies began to interact with customers online, email marketing was the favorite promotion option for most of them.
Mailrelay is a software that offers its services focused on email marketing with a very elaborate tool. Their experience in the field, together with the large number of clients, and their vision to remain at the forefront, have made them a substantial hole in this world. We are going to see a review of what Mailrelay is, what services it offers us, what advantages we can find in it, and why it is a good option to evaluate to promote yourself by email.
What is Mailrelay?
Mailrelay home page
In this software created in 2001 by the hosting company ConsultorPC. In the beginning, it was an additional service that they offered to their customers. 10 years later, in 2011, it began operating independently, as it is known today as an email service provider.
Among its features are newsletter and mailings, filters, statistics, and services for subscriber management and tools for campaign analysis.
Currently the Mailrelay tool has been renewed, but they have not stopped being the same. For example, in their price tables, there are plans depending on the volume of subscribers and emails that are sent. The important thing here is to point out that if a person or company is starting their business online, they have free plans. All plans have a minimum stay of 12 months, including the free ones, which are very comfortable. No less than 75.000 e-mails and up to 15.000 monthly subscribers, and last but not least, no time restriction. And as we said, this plan is free, only with the condition of following them on social networks.
In Mailrelay they have more than 200.000 clients. Among some of them, we have well-known brands such as TATA Motors, SEAT, Asus, Mediaset España, Cadena SER and many more such as Iberocruceros that we can find in the Mailrelay success stories on your website
What improvements can we find in your new tool?
Mailrelay has been completely renewed since 0. Taking advantage of the experience of more than 15 years in the sector, these are some of the new improvements that have been incorporated:
- Your main dashboard has been revamped, including a top menu and a summary of the last campaigns carried out. It has more and better automation, new subscription forms, and the possibility of increased and dynamic audience segmentation.
- New powerful drag and drop editor. This facilitates the creation of newsletters, with blocks for social networks, videos, images, texts, columns and others.
- The statistics of the new version allow more information and in real time. Among the data provided there are the subscribers who open the email, which ones click, and the information regarding their geographical location, dates and times when they occur. Also the data of which are the best links, etc. In this way, it is easier to study and analyze emailing and improve email campaigns. In this case, all this is also included in the free account, so if a person wants to try this service, they can do so with complete freedom.
- Possibility of increased segmentation. It can be done in either the traditional mode or with the new dynamic features to focus and prioritize potential users.
- The automatisms have been improved and expanded based on registrations, clicks or newsletter opening.
Advantages of Mailrelay
In addition to the advantages mentioned above, there are many more arguments for working with email marketing with Mailrelay. Next, we have selected 4 that should be highlighted.
- Subscriber management. They can differentiate between active and inactive. The active ones can receive the newsletters without problems, but the inactive ones can have registered, but have not confirmed the subscription. This is because according to data protection laws, they establish the double opt-in system in their policy. In addition, you have access to unsubscribed, deleted users, bounced users and everyone in general.
- Predefined templates. Creating templates with Mailrelay is very simple, as there are many of them predefined. This is very useful if, for example, you have no idea of HTML.
- A / B test and free autoresponders. It is perfect to check which email has the most output among your subscribers. A tool that is worth its weight in gold, and that allows you to determine which mail has the most potential to be sent. First selecting a small part of subscribers, and after the analysis, send the most suitable to the rest.
- Fully customizable subscription forms. In a simple way, and you can customize everything. From the subscription page, such as the unsubscribe or welcome page.
Like everything, we will only know what we can win when we try something. And for this case, in email marketing with Mailrelay, we will have a tool that will offer us free versions with very complete services. Y If you don't do email marketing, I encourage you to give it a try. Now you know where to start!