E-mail, a great resource for mobile ecommerce

E-mail, a great resource for mobile ecommerce

At the time of make a sale online, either by means of a computer or a mobile phone, you are always asked for a email to customer, mainly in order to maintain a means of contact in which both he and we can communicate if there is any problem, problem or doubt regarding the purchase.

But also these emails can be used for the sending newsletters, offers, promotions and other information that invite the customer to make a purchase again.

But there is a problem that many entrepreneurs fail to see instantly. With the rise of smartphones, most people review their email from mobile, especially those emails that they consider less important such as advertising or newsletters. Many of these emails contain images, graphics and multimedia content that are sometimes not compatible with mobile phones.

On these occasions, not only is the opportunity to send you that valuable customer information, but we also discredit our brand by sending emails without any information, which only end up being annoying.

The solution to this problem is quite simple, just create mobile optimized emails. This is achieved by adapting the HTML code for mobile devices, taking into account that they will be read on smaller screens where the finger acts as a mouse. That is why the design should be simplified and put much larger call to action buttons.

The images must weigh little to be able to load with the mobile data networks, and prevent the text from coming in images in case they do not load. This text must be short and visible, being able to read without having to zoom. Finally, if we are going to include links to external pages, it is advisable to leave a margin of several pixels between each of them to avoid pressing the wrong one.

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