The e-commerce business what is always sought is to have many products with a unique and detailed description, high quality striking images, in addition to URLs optimized for SEO. The reality, however, is that all these Internet commerce pages grow, appear, disappear and at some point their content becomes obsolete. In this sense, today we want to talk to you about how to manage products on an Ecommerce site to improve its functionality.
We must remember that in this type of sites it is difficult to manage product pages since all of them are changeable. On the other hand, both the elements and the specifications can be the same as those offered by the providers, which contributes to the spread of duplicate content. There are two different types of products that usually causes problems for the owners of an Ecommerce.
First we have the products that are almost identical or similar, These, in turn, can be divided into two groups: Product variations and Supplier information. In the first case, a product can have different colors and sizes, but if each of them has a different url, a lot of partial duplicates can be generated, making it slower to index.
The ideal in these cases is to have a single product accessible in a single url with many product variations to choose from. On the other hand, when it comes to supplier information, sometimes all the data you have about a product is that provided by the manufacturer. This means that on Google there will be a lot of duplicate pages with the same product descriptions.
Therefore, the best way to manage products on an Ecommerce page, is to make the product pages have unique content. For example, in addition to including product specifications and features, it is a good idea to mention the benefits or benefits that these technical aspects offer.