The market internal e-commerce in Russia went from 560 billion rubles in 2014 to 650 billion rubles in 2015. This currently represents 2% of the total retail industry in that country, which means that there is still enormous potential for growth for Ecommerce. And while the domestic market slows, the Ecommerce in Russia it crosses borders and cross-border purchases continue to grow at an accelerated rate.
It is worth mentioning that around 160 million small packages were sent to online shoppers in Russia last year alone. This represents an increase of 10% when compared to 2014. The national online retail market, increased by 16% to 650 million rubles or 7.32 billion euros.
On the other hand, the average value of orders also experienced a growth equivalent to 45.6 euros, compared to 42.2 euros in 2014. Regarding the Most popular product categories in Russia, leisure items, pet products, as well as children's items, clothing and footwear, are the fastest growing. The categories of consumer electronics, household appliances, perfumes and cosmetics, with which they had a lower demand during the past year.
And we already said it at the beginning, Cross-border purchases also have a growth in the Ecommerce of Russia, in fact it is the fastest growing segment in the e-commerce market in this country. In 2014, Russian online shoppers placed 47 million orders on foreign ecommerce websites, while 75 million packages were received from abroad.
The reason why cross-border ecommerce in Russia It is growing so fast, it has to do with the fact that a good part of Internet users in Russia have not found what they are looking for or need in national Ecommerce stores.