How do discount coupons benefit your Ecommerce?

Discount codes or discount coupons, it must be attractive to buyers as its intention is to ensure the purchase of the product. Generally when the discount coupons in Ecommerce, These should be easy to remember, easy to calculate, and easy to apply.

Characteristics of discount coupons for Ecommerce

If you want to implement discount coupons to your EcommerceYou should keep in mind that these codes should be easy for buyers to assimilate. For example, an easy-to-use discount code remember may be "Halloween2016".

And as we already said, it should also be easy for buyers calculate discount that they will receive if they buy the product. In other words, a 10% discount coupon is much easier to calculate than a 14% discount coupon. Also, it is easier to calculate € 20 discount on all orders over € 100, for example.

Discount codes must have the minimum of restrictions regarding date, product type, location, and other factors. In other words, you have to prevent customers from thinking about it, because if they do, then they will hesitate and in the end they will end up not making the purchase.

Advantages of discount coupons

Although it is possible that by offering a discount code shopping abandonment increases because customers will be waiting for those coupons, it is also possible to have a higher value and sales volume depending on the type of offers that you make available to them.

Offer discount coupons can benefit your Ecommerce in the following ways:

• By influencing people to spend more than planned

• Build loyalty with consumers

• Establish brand awareness

• Analysis and measurement to find out what works and what doesn't

• Offers may go viral