For this next 2017, the content will remain as one of the marketing tactics most important for e-commerce businesses. We will see retailers focus more on generating video content, the mobile platform, promoting content, and particularly taking advantage of technology. We will talk a little below about the main ones Ecommerce content marketing trends for 2017.
Content Marketing Trends for Ecommerce 2017
Videos become more important
This is particularly true considering that young people between the ages of 18 and 34 show a strong preference for digital video compared to traditional television. It is also known that approximately 35% millennials still prefer to watch YouTube videos compared to 18% who prefer mainstream TV. It is even expected that by 2017, videos will become a dominant way to large ecommerce operations.
Mobile compatible formats
In 2017, between 65 and 75% of all Internet use will be generated from mobile devices. Therefore it will be very common for e-commerce companies to focus on more mobile-friendly content formats. This would also mean the use of accelerated mobile pages or the creation of mobile phone applications.
Increase in content investment
The Ecommerce business They already see content marketing as critical to their success. This confidence should translate into an increase not only in generation, but also in investment for the content marketing. Specifically, we will be seeing a greater investment in the promotion of the content that is generated.
Artificial intelligence
It is also a possibility that many Ecommerce stores start experimenting with AI-generated content in 2017. This could be for example trying to produce product descriptions from a list of product specifications. AI can take several forms in relation to the content marketing, such as machine translation, writing prediction or also the generation of personalized content experience.