When it comes to online e-commerce, an analysis of the competition that is accurate and updated, which also allows us to know the strengths and weaknesses of our rivals in the sector, provides us significant advantage or even the identification of opportunities. Therefore it is important to know analyze your ecommerce competition since with this information it is possible to improve sales results.
Ecommerce Competition
The first thing is to identify the enemy, that is, our Ecommerce competition that can affect our profit. To create a competition analysis it is important to focus on those competitors who are an immediate threat or could become a threat within a year. This should reduce the size of the competitive environment to a more manageable number.
Now for fully identify competitors in ecommerce, you have to know what the industry segment is and who our customers are. From here to look for the competition, for example, if the industry segment of our business is pet supplies, which include food, plates, toys, leashes, brushes, etc., make a list of potential competitors They also offer these types of products.
In addition to this it is also important identify the impact on sales. In this sense, we must know that customers can choose a company for many reasons, including trust or its business philosophy. Therefore, it is convenient to make a list of factors that include in customers considering the aesthetics of the web design, the content of the site, the selection of products, the price, the customer service, as well as the delivery options, the presence in social networks, the advertising, etc.
Finally just say that through the Ecommerce competition analysis you can get information which can then be used to improve the position of the Ecommerce business with respect to the competition. Then it is convenient to review the analysis every three months, monitor the changes in the competition and compare that it also works for our business compared to the competition.