Very recently, the Ecommerce Foundation has launched a report called "Spain Ecommerce Report" which shows that there will be a turnover of around 28.000 million euros in Spain for this year with regard to electronic commerce. But before embarking on the journey in digital commerce, it is completely necessary to define the business model you want to implement.
It is such a flexible segment that it can cover different lines of business, even from very innovative formats. To make this decision you must ask yourself which are the best business segments where you can operate. Based on the skills you have acquired up to now, you will be in a position to look for your opportunities in the world of digital business.
In any case, a tip that will be very useful from now on is to choose digital business niches with future prospects. With growth potential that helps you progress year after year. In any case, the decision will always be yours, but it has to be executed from the knowledge and analysis that will be the most important aspects to achieve in electronic commerce.
Business Models in Ecommerce: Explore Your Professional Skills
From this general approach, there is no doubt that you will have several options to start some kind of digital business. Do you want to know some ideas to develop a worthwhile digital project? Well, we are going to offer you the odd business proposal that of course will surprise by its tremendous originality. For example, through the following ecommerce business models that we expose you below:
Of course, the safest way to avoid making mistakes in your digital project is by applying this simple strategy to carry out from now on. Not surprisingly, a broader market knowledge it is the best passport to achieve your immediate goals.
In this way, if you have been linked to sports activities from very early on, both professionally and from the amateur point of view, you have a range of possibilities to take to the Internet. One of the most relevant is the sale of sportswear for running (T-shirts, sweatshirts, tracksuit, sneakers, etc.).
The data support this decision when it is found that users make their purchases in online format, they visit sports ecommerce domains about 6 times. Therefore, if you have the qualities to perform this professional task, it may be the opportunity you have been looking for in recent months. Do not forget that companies like Polar or Sprinter started from nothing and now their turnover is thousands and thousands of euros all euros.
Online stores for tourism sectors
Within this same strategy that is focused on awakening the skills of entrepreneurs, a sector with a great present and future such as tourism cannot be forgotten. It is enough to remember that the Gross Domestic Product (GDP) of this industry represents 10,4% of world GDP, according to the latest annual report of the World Travel and Tourism Council (WTTC). A good reason to be interested in this activity that is present in the five continents of the planet.
The changes in habits by users and the appearance of new technologies have influenced the launch of new lines of business with a special motivation. Of course, they do not have to be linked to the accommodation or hotel segment. But yes with another of special incidence, such as digital companies linked to leisure, translation, or other tourism products. Where you will have a wide capacity for growth for the medium and long term.
Where you will be required a learning in your work life. Like the one developed in travel agencies, leisure centers or entertainment companies. They are services highly demanded by new visitors and therefore can provide you with a very profitable perspective for your business from now on. To the extent that a recent report by Global Digital Travel Platforms clearly shows that online travel sales will increase by up to 40% between 2017 and 2021.
Business models based on the transaction
If we adhere to this selective criterion, there is no doubt that another alternative materializes through the concept known as “business to business”. Also known as B2B in clear relevance to digital platforms between individuals. It is after all take advantage of the commercial flow through the Internet. Or in other words, an exclusive channel for the participation of companies, corporations and other social or economic agents.
Without a doubt, it is a more complex business model than the rest. But at the same time with greater growth power in the coming years. This is how Alibaba started and you can already see what its evolution has been since 2015. You can emulate these kinds of companies, albeit with a small-scale digital trade. In which you yourself choose the social agents that make up these sales networks: consumers, individuals or other entrepreneurs.
eCommerce of digital products
This is one of the digital stores that requires the least investment to get going. But with a very powerful projection for the next ones. On the other hand, you have different models to choose from:
- ebooks
- Videos.
- Images.
You will have to adjust them according to your preferences and especially the level of knowledge of these business niches.
Think that Netflix, for example nation under this strategy in the commercialization of its digital content. You can emulate them even if you are not as successful as these top-tier entrepreneurs. With the advantage that it is a product that is increasingly in demand by new users, especially those from the younger social segment.
Contents based on the translation of texts and documents
This is another of the most demanded services in a world characterized by its globalization. But you can go even further and not be satisfied are the most common languages in the world (English, French, German, Italian, Spanish, etc.). But on the contrary, you can specialize in the lexicon of emerging countries that have a high population density. Like for example, China, India, Russia or the Asian economic tigers.
In addition, it will be a very original and innovative way to expand to other geographical areas. Without involving any additional effort on your part. Although on the other hand, you will have no choice but to turn to collaborators much more specialized than in other more general content.
Exchange-to-Exchange (E2E)
This is a clearly expanding e-commerce model that is characterized fundamentally by the so-called electronic interconnection. That is, you do not sell articles or material goods, but on the contrary you offer very valuable information. A clear example of this trend is the one represented by the equity markets.
At a time when small and medium investors need more information to make your decisions in the investment and money sector. Where there is a lot of money that is at stake through operations on the stock market and other financial markets.
The keys to success when implementing a digital business
In any of these examples that we have previously exposed to you, there are guidelines for action that you must abide by if you want to successfully complete your business. As for example those that we expose below:
- Create a totally innovative product
Its implementation in electronic commerce is beyond doubt. And if you do not know how to develop the idea, you will always have the resource of developing or demanding a market study with the primary objective of knowing if it can actually work.
- Access to customer demands
Good customer service is a system that is increasingly in demand among users in the sector. In this sense, the solution for necessarily by offer them the best communication channels of the moment: blog, email or even design an internal chat so that customers can solve all their doubts, including technical incidents. You will see how in a very short space of time the results in your billing will be really surprising. You cannot pass the occasion to shield this important part of electronic commerce.
- Provide security to the commercial website
If you do not have secure domains, rest assured that you will not have many sales. To correct this incident, you have several tools to implement them with particular success, among which are the following:
- SSL certificate (secure socket layer).
- Secure payment methods (transfers, credit or debit cards or electronic payment).
- Other systems in encryption so that customer data cannot be passed on to third parties.
In this way, only you yourself will be able to access this information about your clients. With the consequent confidence on the part of these and that will affect the good progress of the business.