Trust is a critical part of e-commerce, allowing customers to purchase your products without worrying about security issues or information theft. Make you Ecommerce site is more reliable for your customers, requires putting into practice some measures that guarantee their comfort and encourage them to feel safe when shopping in your store.
Security certificates
Many people do not want buy online because they may be victims of identity or financial information theft. To ensure that this does not happen, your Ecommerce business must have security certificates that use the SSL connection and of course that the site uses in its url "https" instead of just "http", since the "s" means safety.
Authentication layers
It is convenient that you Ecommerce also provide multiple layers of authentication or verification, before allowing access to the information. For example, if a buyer forgets their password, your ecommerce site may ask them several security questions before proceeding to send the email with the link to reset their password. By clicking on the link, the email address is confirmed and the information can then be accessed. This prevents the data from being provided to third parties.
PCI compliance
For a Ecommerce site works as such and can accept credit cards, it must pass all PCI compliance tests. It is about the compliance of the Payment Card Industry, which guarantees customers that your e-commerce business complies with all possible security measures to keep the card information completely secure.
Multiple payment options
Not all customers are willing to pay with credit card or due, So if you want to make your Ecommerce more reliable and have more sales, make sure you offer several payment methods such as PayPal, which allows you to buy without sharing credit card information.
Hello greetings!
Good information.