This type of commerce is distinguished by being carried out through a portal or website and a computer or electronic device with an internet connection, the result is the same: an exchange of goods and services for money.
However, the global internet reach has made it possible for any good and some services to be purchased in any country and with any type of currency with just a few clicks from the comfort of home or from a mobile phone. Never before in history has any strategy been so efficient and economical to have millions of potential customers around the planet as it is doing. electronic commerce
Now the ads they changed to platforms such as YouTube or Google, Any person or small business can promote their product or service just by having a website and a bank account to deposit. The eCommerce revolution has optimized other business sectors such as logistics and parcels, marketing and advertising, electronic banking, information security to adapt to the dynamics of this business.
The basis of eCommerce, more than an internet connection, is trust, and paradoxically it is also its greatest disadvantage. By not being able to have the physical product, we limit ourselves to knowing it through images, videos and descriptions, which causes a feeling of buying "blindly". Other disadvantage is fraud or scam which consist of receiving a product with different characteristics to those mentioned in the advertisement, receiving a different product or never receiving anything.
There are mechanisms regulated by firms, companies and institutions that create security software and algorithms increasingly sophisticated and difficult to break to offer not only monetary transactions, but an entire purchase process from start to finish in an intuitive and secure way. The success is so great that figures and data (big data) are massively analyzed in order to understand and define consumer behavior as well as establish trends, a clear example of this is the success of companies such as Amazon, eBay, Apple, Netflix, etc.