The digital sector is one of those that moves the most over the years, even several times a year. Hence the emergence of new professionals who help in digital marketing. This has been the case of the digital trafficker, a new profession that is now in high demand and that, although it was already known, and some even dedicated themselves to it, now they receive an English name that gives them, perhaps, greater importance.
But What is a digital trafficker? Its duties? What characteristics should someone who is dedicated to it have? And what do they charge? All these questions, and some more that may arise, we have answered throughout this article, so take a look to see what you think.
What is a digital trafficker?
We could define a digital trafficker as that person, man or woman, who is in charge of developing Internet advertising campaigns. Its mission, therefore, is the network, that is, the entire Internet, specializing in getting good campaigns that serve to make the brand visible. In this way, you will be able to meet your objectives, since your specialty is to find high-quality traffic that turns into conversions (that is, that is positive for the company itself).
In other words, it is the one that is responsible for getting qualified traffic so that a website has many visits and that it is focused on the target audience of the company itself.
For example, imagine that you have a leisure company focused on children. But really your goal is not the children themselves, but the parents. If the traffic that comes to you is only from children looking to "play" because you have an online game on your website, that is not going to become a customer. On the other hand, if the traffic changes for parents, it is possible that they will begin to test the services and products you have.
What are the functions of the digital trafficker
Now, a digital trafficker, as with many other digital marketing professions, cannot know everything, but must be specialized in a specific branch. And, in this case, its functions are well defined. In fact, asking for something more than these functions will only mean that you do not really know what a professional in this job does.
And what functions does it have?
Audit the advertising strategy
The first thing you will do when a client requests services is to make a review of the current advertising strategy, if it does, of course. What does that mean? That he is going to analyze the data and the results looking for some errors or something that has done that the final objective is not fulfilled. And even, if it is fulfilled, it will seek to make small changes with the aim that there is an improvement in those results.
For this reason, they will look, for example, in the type of campaigns, in the ads that have been placed, in the segmentation, or in the percentage of conversion. It will also analyze the competition, to see if they have had the same results, what they have done that the company has not considered, etc.
Plan a new strategy
The next step and function of a digital trafficker is to establish a new advertising strategy with the changes that you have been able to think of to get the most benefit from those campaigns you run.
Create the advertising campaigns
Based on the above, you will be in charge of creating the advertising campaigns where you have established that you are going to put them (Google, Facebook, Instagram ...).
Analysis and modification
Will constantly be reviewing those campaigns to be able to make the pertinent changes with the aim of getting the maximum benefit from the company. Of course, you will be governed by a budget, but your goal is to make the most of it.
Give information to the client
It is also a function of the digital trafficker, since it must be in constant communication with the client to let him know the results he obtains as well as if he meets the objectives.
Types of trafficker
After seeing the functions, did you know that there are different types of digital trafficker? Yes, although it is normal for a professional to dedicate himself in a general way to advertising campaigns, there are some more specialized in one field or another.
Thus, you can meet:
- Digital Trafficker in Social Ads. That is to say, one who is specialized in social networks, be it Facebook, Twitter, Linkedin, Instagram ...
- Specialized in Google Ads. For those looking to directly attack search engines, especially what is Google.
- Trafficker dedicated to ecommerce. For the specialization of professionals who seek to carry out online actions to convert clients.
- Specialized in infoproducts. Yes, there is also one specialized in products such as online courses, webinars, etc. We could even say that they could also be dedicated to digital products (such as ebooks or content that is only sold online).
When does a digital trafficker charge
And now, the big question: how much does a digital trafficker charge? It is perhaps what you are wondering, if it charges well, if it is cheap. In fact, right now there are two groups that are wondering this: those who might want to dedicate themselves to this profession, and those who want to hire a professional in this.
The answer is not a specific figure, but you should know that the salary is quite high. It is between 20.000 and 50.000 euros. And this, even if you think it is too much, is because they are worth it. Keep in mind that we are talking about a person who is looking for quality traffic with which you will obtain very positive results. Therefore, their work is expensive.
Now, in the market, more being a profession in high demand at the moment, you can find a great diversity of prices. Our advice? Do not go with the cheapest, nor the most expensive. Your online reputation is at stake.
What do you need to know to work
Finally, we want to tell you about the “Training” that you would need to dedicate yourself to being a digital trafficker. In addition, you must be aware that this job requires constant training because digital marketing is changing and dynamic, so you should always be aware of the latest changes for your work to work.
That being said, you must:
- Have a basic training in digital marketing. In this way, you will know a little of everything related to this world.
- Specialize in a sector, be it Google Ads, ecommerce, infoproduct, Social Ads ... For this, nothing like taking courses related to these topics. It is important not to want to cover too much. Only when you master and feel comfortable in one, you can go to another sector. But it is better to start with one first and then diversify.
- Have practice. Sometimes, having your own website to launch what you do to prove your worth can help you, in addition to that you will reach more people yourself.