There are several key stages which are necessary to implement a strategy As for the content you offer, be it content development, targeting, and raising a prospect, this is what marketers should keep in mind. However, many of the times they focus on a single stage more than the others, they miss out on opportunities that they can optimize.
Have the right goal
Last year, 65 percent of leadership campaigns excluded 17 percent of the active audience in the market. Targeting professionals outside of your leadership can build more credibility in order to convince a committee.
Balls in the air
"Most companies recognize that they need to focus on these marketing stages., ”Said Rebecca Waterman, vice president for research at Nucleus Research.
“To the best of their abilities, they are trying to juggle. How well this succeeds depends largely on your resources. "
Often there is just one person or a small team of content marketers, who are most often also responsible for social media, said Cindy Zhou, vice president and chief analyst at Constellation Research.
Refocus your marketing approach
"Marketing has had a tough time refocusing and aiming for a new goal, ”Observed Michael Jude, the research manager at Stratecast / Frost & Sullivan.
“Once everyone in a marketing organization has been trained in a specific area, and collaterally there has been writing and printing, and campaign building, this huge investment of time, effort and money cannot easily be discounted by a new area. focus. "
Companies that want to extend their approaches to all these areas have to understand their audience and their consumers, Constellation Zhou said at this conference.