The people of Loogic has launched a campaign of crowdfounding for editing a complete Manual for Online Stores. At a time of the boom of eCommerce, This manual aspires to be the most complete compendium created to date in which all the points necessary to start a successful virtual store are covered.
Without a doubt, this manual will be a very useful tool to carry out a project of E-commerce. More and more tools are available to create online stores as well as information on the subject, information that is not always easy to filter and assess. Next we tell you what you will find specifically in this manual, who is responsible for the contents and, most importantly, how to collaborate in this campaign (from just € 7).
Contents
El Manual for Online Stores Loogic 2014 is intended so much for people who are intended open an online store as for those who already have one in operation but are still not very clear about what to do to be successful. The contents that the manual develops are very useful in both cases. These contents are the following:
# 1 - Types of e-commerce according to your objective
The first chapter deals with the two eCommerce options: 100% online stores and stores that use the e-commerce as an additional sales channel.
# 2 - Type of e-commerce according to the sales model
The second chapter develops the different types of eCommerce to understand what are the different options that can be adopted, which are quite a few. So this chapter deals with the following:
- Individual products
- Boxes or subscription boxes
- Group shopping
- Shopping clubs
- Flash sales
- A single product
- Dropshipping
- Store aggregators and dockshipping
- White label stores
# 3 - Concepts in e-commerce
ECommerce also has its own jargon. Knowing what each implied term means means being able to be up-to-date and better understand all the aspects involved in the development and maintenance of an online store. If you already have an online store and you do not understand any of these concepts, you should update yourself. The concepts developed are the following:
- SKU
- Shipping costs: volumetric weight
- Shipping costs
- Medium ticket
- Stock
- Checkout
- CAC: customer acquisition cost
- Customer lifetime
- Customer repeat rate
# 4 - Payment methods
Undoubtedly, a fundamental aspect for the success of an eCommerce are the forms of payment. This chapter talks about the following payment methods:
- Paypal
- POS
- COD
- Others
# 5 - Price management
Managing prices well is vital for the profitability of an eCommerce, because it is not just about being the cheapest. Many criteria must be taken into account so that price is not our worst enemy. To develop this topic, this chapter talks about the following points:
- Taxes (VAT)
- Total costs
- Discounts, rebates and general promotions
- Discount coupons and promotional coupons
# 6 - Online store management
This section on the more technical aspects of managing an eCommerce:
- Ajax shopping carts
- Unregistered buyers
- Comments and Ratings
- Recommended and linked products
- Recommendation technologies
- Checkout process
- Security in customer data management
- Tracking
- Product management
- Communication and customer loyalty
- mobile e-commerce
- Data analysis
- Logistics
- Internationalization
- Online store creation software
- Hosting for online stores
- Regulations applicable to electronic commerce
- Success stories
- Training for e-commerce
- Trends in e-commerce
The author
The person responsible for the contents of the Online Store Creation Manual is Ignacio de Miguel, editor partner of Loogic.com, one of the most important online business blogs in the Spanish language, and an eCommerce expert. Among the projects in which he participates are the online store TierraDeCerveza.com, of which he is a founding partner, and Itandvip.com, in which he works as head of electronic commerce technology.
Crowdfounding
The crowdfounding campaign has been launched through the platform Throw us, and has a total budget of 4000 euros. Two weeks after its completion, this project has raised more than 80% of the total needed to go public. If you want to participate and support the project, you can do it from 7 €.
If you are a company and you want to sponsor a section or appear as a prominent store, you can do so with contributions from € 200.
To support the campaign to create the Manual for Online Stores Loogic 2014 visit the project page at Lanzanos.com/projects/manual-for-online-stores/. 16 days left.
There are still 10 days left and this project has already raised more than 100%! A complete success.