According to a report by the international agency We Are SocialAs a result of the study of the electronic commerce situation in more than 200 countries, the United Kingdom is the country with greater penetration of Ecommerce worldwide, with 77% of the population buying online for at least the last month.
Other countries where the Ecommerce has higher penetration include Germany, where the influence of electronic commerce is notorious since it has 74%, closely followed by South Korea that has 72%, while the United States has 66% and France reaches 64%. This gives us a clearer idea of the popularity of online shopping today and what this means for companies that are dedicated to marketing their products over the Internet.
It must also be said that the We Are Social report, reveals surprising data regarding the use of social networks. It is mentioned, for example, that there are currently 2.300 billion users of social networks around the world, which translates into 31% of the entire world population.
The classification of social media is headed by North America, where it is established that 59% of users are connected to social platforms. The curious thing about this information is that the data takes regarding users with ages below 13 years, which would be too young to participate in most of the social media.
It is also important to mention what has been the Ecommerce Europe Association, which has been pronounced in the sense that the high command in the European Union, recognize the so important role that e-commerce sites are playing on the Internet for global growth.