The European Commission fined a Google unit for an amount of 2.4 billion euros, which would be equivalent to 2.7 billion dollars, to give your own comparison of preference in your stores with those of small competitors, and this which is an act of abuse for its dominant position as a famous search engine.
Google had to finish this in 90 days or it would have to be penalized with 5 percent of your worldwide earnings.
Commissioner Margrethe Vestager, which is in charge of regulating competitiveness, I praise Google for its innovation throughout its existence, but said that Google's actions were not limited in its reasonable efforts to put into better comparison to the products of other stores than to its rivals.
"Instead of this, Google abuse of its dominant position in the marketplace as a search engine which promoted its own comparison between the store service in its search results and downgraded its competitors, ”she said. “What Google has done is illegal within Europe's rules of mistrust. It denied other companies the opportunity to compete on merit and innovate. "
Google first entered the European product comparison in 2004 under the name “Froogle”. The Froogle service was underperforming, and Google changed its strategy in 2008, when it was renamed "Google Product Search”. Later it became "Google Shopping in 2013. "
In 2008 when consumers were searching for products, Google gave their preference with its own comparison tool. Google had the opportunity to downgrade several stores and markets which is terrible and I think this fine was very well deserved.