It is a fact that the most leads will not automatically convert to sales, so they will require additional help. There are some things that can be done to transform all those potential consumers who visit your Ecommerce into sales.
Incentives
People like free stuff and therefore an easy and fast way To convert a potential consumer into sales is to offer them a gift or give them a special discount for being their first purchase. This discount doesn't have to be extravagant or high-value, just a free offer or a limited-time discount that's irresistible.
Have an excellent FAQ page
Many potential customers do not convert to sales because they cannot find answers to their questions. Therefore, if there is a large Frequently Asked Questions page, that potential customer will have the necessary information to make the decision to buy the product.
Define a time limit
Establish a deadline of time to eliminate any communication with that potential client, it is also a good way to motivate them to buy. For example, you can send an email mentioning that they have not heard from him in 30 days and that this message is the last communication. Usually this provokes a reaction in the person and if not, then it avoids the loss of time of the sales team.
Follow up
A quick email or phone call Asking potential customers if they have any additional questions often prompts a buying reaction. It's an effective way to quickly convert leads into sales before more time passes.
Email marketing
Finally, do not forget that the mail marketing it should stand out and not focus solely on commercial or promotional information. It is a good idea to attract the attention of potential customers with curious information about the company or product benefits, that is, information that generates their interest and makes them return to the site.