For small businesses online standing out isn't always easy; large retailers dominate the market and it seems that they have no competition. However, it is possible to compete against large ecommerce retailers and even position yourself ahead, following a couple of recommendations.
Become a specialist
The most important way to compete against large retailers is by becoming a specialist in something in particular. A common mistake of many online businesses is trying to sell everything to everyone. This approach brings many advantages since although your brand may not be widely recognized, it will be much cheaper and faster than it is known within a specialized area.
Focus on the search
Here it is important that you experiment with search phrases in Google AdWords for your ecommerce site. Ideally, you should use longer, more specific phrases like "beginner fishing rods" rather than generic keywords like "fishing rods." These types of short keywords are usually more expensive and generate proportionally fewer sales. Next make sure to optimize the relevant pages and don't forget to exchange links with high quality sites.
Show the personal side of your business
Use any opportunity to show real people who are behind your business. Customize your Ecommerce site with photos of your work team, provide their email addresses and, if possible, share the story of how your business was created. This will allow you to compete with large ecommerce retailers They have no face and will also give the client confidence in case they have any questions. You can also take advantage of social networks like Facebook or Twitter, to interact with customers in a more personal way.
In the end, you should not forget that the competition in ecommerce can be very great, however that also means that it moves slowly, even being online. If you become strong in a niche where your competitors have fewer advantages, then you can stay one step ahead of them.