Analysis of an e-commerce website It is essential to understand the behavior of potential buyers who visit the site. In this sense, below we want to talk about a excellent analysis tool for Ecommerce, called Clicky.
One of the first aspects that we want to highlight about this Ecommerce analysis toolIt has to do with the fact that nearly a million e-commerce websites use this tool to monitor, analyze and react to the traffic that is generated on their site in real time. In fact, each individual report that is generated in Clicky is done in real time, so all the data is very accurate.
Not only that, most reports provide a high degree of detail across all visitor segments. In addition, you can use the filters and sort by any column to quickly find what is working or what needs to be improved.
Thanks to Clicky you can also see all the visitors and every action they take on the e-commerce page. There is even an option to attach personalized data to visitors, including usernames or email addresses. In this way you can analyze each visitor individually and easily know their entire history.
Another thing that we must mention is that those responsible for this tool have also developed many patented methods to block malicious robots, mainly spam. Better yet, there are standard heatmaps per page, plus you can view heatmaps of individual user sessions, including segmentation.
For example, with Clicky you can see a heat map only of visitors who have reached a specific goal. The tool is even capable of notifying the owner when their ecommerce site is down.