Choice of messaging in eCommerce

A good choice in the messaging that you are going to use in your eCommerce is of vital importance so that your professional activity is developed correctly and you can increase the number of clients or users. Not surprisingly, a customer dissatisfied with the receipt of your products or articles is the worst publicity that your line of business can have from now on. Therefore, it is an administrative process that you have to take care of with special care on your part since you have a lot at stake with this operation.

In this general context, it is very important that from now on you take into account the products you sell because not all of them have the same treatment when it comes to the use of transport couriers. In this sense, you must bear in mind that a business that sells items or products based on technology and that you do not need to bet on fast shipments as much as one of perishable foods is not the same. Not surprisingly, they require substantially different packaging. With a common objective in both cases and that is none other than to effectively protect the different products during shipment.

Another aspect to consider in this process that has to do with businesses or online stores is that which has to do with the fulfillment of shipments. You have to be very rigorous in this regard since a lack in the contract can cause you to lose many customers from that moment on. And this is an incident that you should avoid at all costs if you want to progress in your professional activity.

Messaging characteristics: adaptability

There is no doubt that any electronic commerce must adapt to all the conditions in the logistics and the development of the shipment of the products or articles. In this sense, you have to bet on modern and especially flexible couriers that can be adjust to your real needs in this business management process. To the point that it will be very relevant that from this moment you come to ask yourself the fact of what type of products you sell and how many they buy from us each month. They will be data that in the end determine your relationship with these companies dedicated to the transport of goods and products.

While on the other hand, for this process to develop correctly you must bear in mind that the best of the strategies for all logistics for e-Commerce lies in knowing efficiently store stock. It will be the first premise for shipments to be generated correctly and in the conditions agreed with your customers or users. It is the basis for everything to go well and there are no serious incidents in the process from the beginning.

On the other hand, you cannot forget that good logistics will help you channel shipments as is your most desired wish at this time. Like the fact based on a greater optimization in the storage of products or articles, improve the delivery times, take care of the packaging, expand the collection options or facilitate the return process. They are, after all, some of the logistics decisions that we must make to enhance the interests of our online store or commerce.

Operations to be carried out on shipments

There are a series of operations that are of vital importance for the preservation of the business and that as a summary are the following that we expose below:

Shipment tracking

Check the status of your shipments, national and international. To make the query there is no choice but to enter a shipping number that identifies the order.

Integral service

Web planning, web development, promotional management and maintenance.

Possibility of collection at the destination office (which is in most cases less than 5 km from any address) at a cheaper price.

Possibility of making home collections of returned products at the same cost to the company as the delivery.

Pick up at your supplier to deliver to your client when you do not want to store the merchandise.

While on the other hand, and in a complementary way to the transport service and if the client wishes, the different courier companies put at their disposal transport modules for the connection between an online store and the transport network, integrating the process of sale with transport to the end customer.

In this way, all the orders that the customer receives in his online store will be automatically transferred to the courier's own systems without the need for intermediate processes or manual data recording, thus saving time and resources for the store.

On the other hand, these same companies have developed a collaboration agreement with several technology companies to design a complete virtual store solution that includes everything necessary for a company to sell online. To the point of offering the following services or benefits that we mention below:

  • Web domain
  • Creation of shop windows
  • Store design
  • Shopping cart
  • Payment gateway
  • Transport network
  • Corporate and news sections

In addition, and together with the start-up of the store, marketing actions are launched to help the positioning of the store in search engines and achieve sales on the Internet from the first moment.

Where there may be cases where it is necessary to make the delivery in the morning or afternoon strip. Your client has the possibility to choose this option and adjust the delivery to their hourly needs. As well as the fact that customers have the possibility of having other collection points other than the offices of the existing courier network, making it even easier for them to collect their shipments.

Where, finally, it should also be taken into account that with the assigned shipping number you will be able to track all the shipments of your customers, knowing at all times the situation of each one in the transport. Delivery is attempted the next day until 20:XNUMX p.m. and if it cannot be done, communication with the recipient is attempted to agree on another delivery time frame or another day.


Leave a Comment

Your email address will not be published. Required fields are marked with *

*

*

  1. Responsible for the data: Miguel Ángel Gatón
  2. Purpose of the data: Control SPAM, comment management.
  3. Legitimation: Your consent
  4. Communication of the data: The data will not be communicated to third parties except by legal obligation.
  5. Data storage: Database hosted by Occentus Networks (EU)
  6. Rights: At any time you can limit, recover and delete your information.