The use of social platforms has undoubtedly become a powerful tool for companies looking to boost their presence and get more potential customers. However, just as they are a powerful way to boost a brand image, they also have the ability to destroy it. Here we talk a little more about how social media can ruin your business.
Inconsistency
When you involve your company on social media, it is always important that you are consistent in terms of your publications, promotions, tweets, actions, images, videos, etc. Regular updates allow you to connect with followers on a more personal and intimate level. But if you let weeks go by without posting or sharing content, you don't even respond to their comments, they will simply end up having a bad image of your business.
Spam messages
The last thing you want to happen to your business in social networks, is that your followers see you as a spammer who only tries to sell their products or services. It's annoying and frowned upon among followers, so you only get a bad reputation for your business. The ideal is to measure promotions and share useful and interesting content, even if it is not directly related to your field or market.
Posting content in bad taste
It is also another of the ways in which your company may be affected on social media, especially when it comes to sensitive content. You have to be aware that not all people have the same beliefs, preferences and ideologies, therefore it is essential that your publications, in addition to being inclusive, are respectful with the entire public.
Poor quality, unhelpful posts
Finally, the ideal in all social networks is that if you want to share something, this is of high quality and that it is useful for the followers. Instead of just promoting the products, you can share a video in which you demonstrate the benefits that come with your product, the problems that are solved or the correct way to use it.