Email marketing is essential for your Ecommerce to have communication with your customers and you can easily share news, promotions, newsletters and more. To achieve this it is necessary build an email list of the highest number of customers and subscribers, in order to have a better chance of making a purchase.
Why create an email list for Ecommerce?
The most obvious reason to build a email list is to maximize the value of your customers and the income of your company. However, you also need to keep in mind that your customer email list is a asset of your company, So in the event that you want to sell your company, that mailing list can increase your overall valuation. It can even give you the opportunity to sell ad space in your email products or send messages sponsored by partners or advertisers.
How to generate an email list for Ecommerce?
Of course the most logical place to find email subscribers is your own Ecommerce website. If users are visiting your site, they are interested in the information or content that you offer them. Therefore it is recommended that each page of your site includes a field to register with the email.
Now, everyone who visits your site is important, regardless of whether they buy or not, but of course the customers who make a purchase are even more valuable to him. mail marketing. Therefore, it is convenient that you facilitate and make the way in which they can subscribe attractive since with this you will not only make a large mailing list, but also a list of the most valuable customers with proven purchase history.
Along with the above, do not forget social networks, as well as search engines through search organizes and paid search.