Next we will talk a little about what a SEM strategy for Ecommerce in such a way that the best results can be achieved. We know that the SEM is any marketing action carried out within search enginesregardless of whether it is a payment action or not.
For a Ecommerce SEM strategy works, you have to make sure that all the pages of the site are completely indexed by the main search engines such as Google, Yahoo and MSN. At this point it is important to consider that search robots have difficulty indexing dynamically generated pages.
Along with this, the SEM strategy for Ecommerce it also requires developing a strong keyword list. That's why it's a good idea to re-examine this list at least every three months to make sure you're optimizing for the most popular keywords that shoppers are using to find what they're looking for.
It is also advisable to improve the positioning of the natural search by adopting the content for better performance. Content can be optimized around key variables such as page title, product name, metadata, descriptions, alt tag in images, etc.
Now, it is essential in a SEM strategy for Ecommerce, that potential buyers are sent to the indicated landing page. Remember that when the potential buyer clicks on a result in the search engines, they must be redirected to the most relevant page of the site and as close to a real point of purchase as possible.
Finally we must not lose sight that all SEM strategy for Ecommerce, It should include a detailed study of the customers and how they are looking for the products. For this reason, it is essential to analyze the internal search to know the key words and phrases that customers are using. Then you have to add these terms to the list of keywords, as well as to the content written on the site.