SEO stands for "Search Engine Optimization", in other words, Search Engine Optimization, a term widely used in the marketing and ecommerce segment, which often causes confusion among those who are new to this topic. In this sense we will talk a little about some SEO basics for beginners.
Backlinks equals votes of confidence
This is a SEO aspect very important and basically refers to the fact that the backlinks or backlinks that an e-commerce website or a traditional page has, represent votes of confidence in the face of search engines. In other words, sites that link to others are endorsing that page against search engines, which is always good in terms of visibility and authority.
Conversion of optimization
It is true that very little money can be paid to increase the web page trafficHowever, rarely can this traffic lead to a conversion on the website. After all, the goal of a page is to guide a user to take a specific action, whether this includes reading a Post, buying a product, or simply filling out a contact form. In the end and particularly in the Ecommerce world, having a lot of traffic doesn't mean anything if those users aren't actually converting.
Keywords or keywords
The first step in search engine optimization It consists of actually determining what this optimization is. That is, you have to identify the terms that users are looking for, which is usually known as "Keywords" or "Keywords" and with which you want a website to rank in search engines. Within this, aspects such as search volume, relevance and competition must be considered.