While page optimization for search engines, that is, link building, is important, On-Page optimization it is also a factor to take into account. On-Page optimization includes all the actions that must be implemented within the pages of your Ecommerce to help improve its ranking.
What does On-Page optimization involve in Ecommerce?
When it comes to ecommerce page optimization, there are clearly key goals we need to focus on.
- Keyword optimization
- Site structure
- Internal links
- Usability
- Compatibility with mobile devices
- User Reviews
- Integration with social networks
- Enriched Shards
If we are talking about keyword optimization, it is necessary to make sure that the page has the most relevant keyword in strategic places. This includes: page title, headings, product descriptions, image file names, image alt tag, url, etc.
Regarding the structure of the site, it must be taken into account that this element can drastically affect usability, ranking and conversions. Ideally, focus on a flat site architecture, where the design requires the user to use as few clicks as possible to go from the home page to the product page.
Regarding the internal links, This is an aspect that allows you to set your own anchor text, which can help with ranking of the main keywords. But you have to be careful to use internal links in moderation because if they are used excessively, Google may think that you are trying to do something suspicious.
Finally and with regard to usability, the Ecommerce site must have great ease of use. A great user experience means that the site is easy to use, as well as fun and useful. A great user experience also means that potential customers will spend more time on the site.