When it comes to web positioning It is important to be very careful with the practices or techniques that are used, since poor SEO can eventually directly affect a site's position in the Google results list.
What is bad SEO and how can it affect your website?
Practices or tactics that are unethical, that are outdated or that are outside the guidelines that Google sets for all sites, are considered as bad SEO. While it is true that the premise behind the search engine optimization is to optimize a site for Google and other search engines, a bad SEO can generate opposite results.
Duplicate content
When you write SEO friendly content, One of the first things to consider is making sure this is unique and original content. In this specific case, duplicate content on a website is considered bad SEO And that's not only a bad thing for search engine ranking, it's also a bad thing for readers.
Keywords in excess
Repeat the same keywords over and over in content, not because they contribute something useful to the text, but to gain positions in Google, it is also a bad SEO practice that leads to nothing good. Not only does this offer a poor reading experience for visitors, it is also a clear signal to search engines that the algorithm is being manipulated.
In addition to what we have already mentioned, other Negative SEO practices include accepting low-quality Post, text cloaking, too many ads in the upper half of the page, as well as overload of links of all kinds and of any quality. In addition to this, it is also a fact that slow or unavailable websites have a negative effect on search results.