In the future, Amazon wants to open physical stores in Germany, similar to the stores that were opened some time ago in the United States. According to Ralf Kleber, vice president of Amazon.com in GermanyIt is not a question of what, if the plan will be carried out when, if not when it will be carried out.
“Consumers love the diversity of the online and brick-and-mortar store industries. This industry still accounts for 90 to 95 percent of sales in Germany and we will never forget what the consumer wants, ”Kleber told Morgenpost.
In the United States, Amazon has been experimenting with the concept of brick-and-mortar stores for a while now. He opened several book stores, which sell a variety of catalogs that can be found in online at Amazon And in the same way, it opened different convenience stores which do not have ATMs. And this past summer, this e-commerce giant acquired Whole Foods food line for a whopping 12 billion euros.
According to Morgenpost, Amazon has the option to enter a centralized delivery service to urban areas, with the participation of different delivery companies such as DHL or Hermes. “We are trying to find the perfect combination to offer the consumer. This can also be uniform deliveries, ”Kebler explained. There are plans to reduce traffic in city centers, which are generated by the delivery of products ordered online.
Amazon will not introduce a special charge for the delivery of products to the consumer's home, instead it will introduce a facility where your parcel can be collected for free. These were taken into consideration by the services that Hermes and DHL provide, Kebler said: “I don't have specific comments on that, but we can name ourselves the inventors of free shipping. Amazon Prime has been around for 10 years and now our customers love it.