The Amazon company has set a date and time for your third annual "Prime Day", the day will be July 11, promising its biggest and best promotions which has 30 hours of shopping starting at 6:00 pm with Pacific time on July 10.
The company has expanded this event to China, India and Mexico, in order to reach a total of 13 international markets. Amazon will compete with one of its most important rivals, including the China e-commerce "Alibaba", since sales abroad have increased significantly for e-commerce.
Amazon is offering the lowest prices in 365 days of hundreds and thousands of offers, with millions of items in stock, according to the insider Julie Lawson.
Although the company has increased its number of sales last year and increased its inventory, it is very possible that some items will be sold in full during this promotion.
The promotion is considered a critical part of Amazon's strategy to grow its Prime membership, which has doubled since last year to 80 million members. Prime members they spend an average of $ 1,300 a year, compared to non-members who spend an average of $ 700 a year.
Amazon announced last summer that its second annual "Prime Day" will have the largest sales of the year on that single day, sales are up 60 percent more compared to the other days of the year.
This promotion has done a good job of generating Prime memberships.
It is not yet clear how rivals like Walmart they plan to respond at their event this year. Last year Walmart offered 5 days of free shipping and its own discounted merchandise.
This year will bring us many surprises, but I hope that Amazon has good sales on its third day annual "Prime Day."