Adobe Marketing Cloud is an integrated collection of web analytics and online marketing products, which allows Ecommerce site owners to measure, personalize and optimize their marketing campaigns, as well as digital experiences in order to obtain optimal performance from their marketing.
What is Adobe Marketing Cloud?
This is one Ecommerce solution which includes a series of analysis tools, social media, advertising, media optimization, as well as content management, aimed at the advertising segment.
As with other Adobe services, such as Adobe Creative Cloud, Adobe Marketing Cloud allows subscription users to download the entire collection of tools and use them directly on their computers with open access to online updates.
Among all tools available highlights Adobe Analytics, which is in turn a set of tools for predictive and real-time analysis, which can be integrated with third-party resources. It offers ad hoc analysis and marketing reports, and there are also applications to create a comprehensive view of business activities through the conversion of customer interactions.
The tool allows you to manage and share information in real time that helps to identify problems, discover opportunities, as well as measure key performance indicators.
Another of the marketing solutions that are included is AdobeAudienceManager, which in this case is a data management platform that can be used to create segmented audience profiles. These profiles can be used for targeted advertising campaigns.
Other tools available at Adobe Marketing Cloud includes Adobe Campaign, Adobe Experience Manager, Adobe Media Optimizer, Adobe Primetime, Adobe Social, and Adobe Target. The latter allows you to offer personalized content or product recommendations.