ascents has launched a SEO tool in the cloud that analyzes the visibility of a business in Internet to help companies improve their visibility on the web and grow their businesses. With the "Free SEO Report" and automatic companies can know their positioning against the competition and avoid the capital mistakes of SEO, such as not updating the web, optimizing the site with keywords, duplicating the tags of the titles, etc.
With the «Free SEO Report» the user has valuable information to Increase Traffic to your website thanks to a wide variety of key data, such as the popularity of your website and inbound links, the keywords with which users reach the site, interactions on social networks,; the positioning of the competition and the levels of PageRank and Alexa, among other parameters.
The "Free SEO Report" is a online tool very practical that offers the keys main to know the visibility of a website or business on the Internet and its positioning against the competition. This application is available on the cloud under the software as a service (SaaS) mode. Any user, whether or not an Acens customer, can access it.
Keys for a good web positioning
From ascents they insist that SEO is an essential piece of online marketing for professionals, freelancers and companies to improve the visibility of their businesses and increase quality traffic to their website. However, many companies invest money in the initial approach and then do not follow all the recommendations or do not allocate resources to their maintenance.
For this reason, the service provider company cloud hosting wanted to know if Spanish websites comply with some of the basic rules of web positioning. After analyzing the incidents of use and the results obtained by the users of your tool clickSEO has produced a study that has represented in the form of infographics
I know the results of this study, from Acens they get the conclusions y advice:
- Have unique title meta tags: 61% of the companies analyzed have duplicate titles on their pages, when this tag should offer people and search engines valuable information about the content of the web.
- Include 'alt' in images: In an image, the 'alt' attribute describes the content to search engines, while 'title' describes the content to users. However, almost half of companies do not use the 'alt' attribute.
- Update the web with new content: In a digital world where the user looks for quality and current content, the search engines show in their first results the sites that renew the information. However, the study shows that almost half of the companies do not update their website at least once every fifteen days, and this is something that search engines penalize enormously.
- Avoid duplicate content: Either internally or through links to third parties, a third of the sites analyzed duplicate the content, which is usually penalized by search engines.
- Check for broken links: A misspelled url or an expired link are important errors in the digital world since a "404 error - page not found" page will negatively influence positioning. Despite this, 30% of sites make this mistake.
- Link to external pages: Enriching information with contextualized external links is a practice well valued by search engines and users, but it is something that 22% of companies do not do.
- Loading the web takes less than 2 seconds: Aware of the ease of changing the page if it does not load, companies strive to improve the speed of loading their website. Fortunately, 94% of them charge in less than two seconds.
- Have no server 500 errors: 500 errors are easy to identify and are usually caused by poor hosting services or poorly managed traffic spikes. Aware of this, and thanks to tools like ClickSeo, only 5% of the websites analyzed have pages with this error.
More information - SEO tips for online stores developed with Prestashop