When you send an email, you want it to arrive in that person's inbox. However, sometimes you may find that this is not the case. Why is my email arriving as spam? Have I done something wrong? Surely more than once, when you have been notified that it has gone directly to the spam folder, you have asked yourself those questions.
And that is what we have analyzed, the reasons why sometimes emails go to spam. Do you want to know them? And put a remedy so that it does not happen again? So she continues reading.
The reasons why your mail ends up in spam
If right now you have just wondered why my email arrives as spam after sending it to someone and they are notifying you that this has happened, you need to know the reason why it has been considered as spam.
And the main reasons why this happens are several. We analyze them:
Why have your emails been marked as spam?
The most obvious and sometimes the main reason why your emails have gone to spam is because one or more recipients have marked it as such.
That is, you have sent the email to a person and they have considered that you are spam (and that they do not want to know anything about you).
Sometimes this has to do with the following reason.
Because they have not given permission for you to contact them
Imagine that you put on a new phone at home and suddenly business calls start coming to you. Have you given permission for them to contact you? Well, the same thing happens with emails. It may be that you've broken into the inbox of a person who doesn't like receiving "cold emails» and flagged you as spam.
If that happens very often, all your emails will go directly there.
because your information is wrong
We mean what you usually put in the inbox: who sends it and what is the matter. If these data are not clear, give wrong information, or are blank, to protect the privacy and security of the person who receives the message, it is sent to spam and it must be the person, manually, who decides if it is spam or not.
Your content activates spam filters
You did not know? In email marketing there are some words, or combinations of them, that, if you use them, you go directly to spam (even if you are a trusted person for the recipient).
The reason is that There are spam filters that are activated when they detect that certain emails contain "forbidden" words. And what are those? Well: free, easy money, at no cost, words in capital letters...
Using any of them, or combinations, will end up in that unwanted folder.
There is no unsubscribe link
In an online store there are subscriptions (in order to send them emails or newsletters) but, what if it turns out that in the emails you send there is no way to unsubscribe? Okay, we know you don't want them to. But we are sorry to tell you that if right now you see that your emails are going to spam, it may be for that very reason. It is a law that must be followed. Everyone has the right to unsubscribe whenever they want and you have to make it easy for them.
Then do not ask yourself "why my mail arrives as spam".
There is no email authentication
This can be a bit more difficult to understand. And it is that, sometimes, when you send email with bulk email program, you need to set the mail authentication service well so that when sending your domain name appears, even if you actually send it through a third party. If not done right, that can cause them to go to spam.
You send the same email to many people
Another reason why your email can end up in spam is because you send the same email to many people. That is considered spam since they are not private mailings. (and personalized) but massive.
In the past it was said that if you send the same email to more than 30 people, it would end up as spam. Now we could say that it is for more than 10 people. And yet you can also get there with less.
There are more reasons that may have the answer to your emails going to that folder, but we consider that these are the main ones.
And what to do to solve it?
Yes, there are many reasons why emails go to spam. But what you really want to know is what to do to avoid it. So we are going to give you some keys that can work.
Ask recipients to mark your email as spam
In fact, in many subscriptions, They ask you to put them in your contacts so they never go to spam and don't miss any emails. It is a solution, although it will depend on each recipient, if they want to do it or not.
If the email arrived at spam and they are interested, it is most likely that they themselves will say that it is not spam, and thus you make sure that your email has a better chance of ending up where it should next time.
Check the spam level of your mail
This is not something that everyone knows about, but it can happen. And there is a tool with which you can check if the text you are going to send passes the filters to reach the inbox or if it is going to remain in spam (keep in mind that it is an assumption, sometimes it can be wrong).
We are talking about Mail Tester or IsnotSpam. This tool only asks you to send the mail to an address that they will give you and then you must look at the score that it will give you.
If you go down in that web of results you will see if you have made a mistake to solve it before sending it again.
Think about the subject of your email
When you post a subject, try to make it one that can't be thought to be spam. Also, you should Avoid exclamation points, capitalization, or common spam trigger words.
Avoid all of the above reasons
As far as possible, the last piece of advice we give you is that try to avoid at all costs the main reasons that we have given you why the email ends up as spam. This way you will be more likely not to.
Now that we have answered the question why my email ends up in spam, do you have any other suggestions to help prevent this from happening?