A while ago, letters were the main means of communication between the customer and the company. With the appearance of the fax, this was imposed as a method to communicate with customers. And for a few years now, email has been the most common communication tool in a business relationship.
The logical evolution of communication between a client and a company now goes through a smartphone and tablet application. Why? By lthe immediacy that it offers when communicating, whether we are a company or a client, in addition to offering a more direct and personalized treatment.
Do I need an application for my business?
If we are looking for a service or a product, one of the most important factors when deciding is that communication with the company is fast and fluid. But, if we also want to be in permanent contact and avoid both sending an email or waiting the morning after they open their doors, it is clear that the logical decision is choose the company that can offer us this service 24 hours a day.
Obviously a small or medium-sized company cannot have a person behind a 24 hour phone of the day, or behind an email to solve all incidents, but you can have an application for mobile devices, it is the simplest solution.
The best way to understand it is through an example. Let's imagine that we come home outside the property manager's schedule, and we see how the community door does not close properly. If the property manager has an application for mobile devices, we can give notice in a few seconds so that they can fix it, without having to look for the email to send them an email, or sign up on the agenda that we have to call the next day either the president of the community or the administrator directly.
The applications may not be oriented only to communication with customers, but we can also use them as a commercial tool when looking for new customers, since they are an addition that is going away today. turning into a must have for business.
An application not only allows us to communicate easily, but we can also get it to be used frequently by our clients through own articles or related news, so that they will be informed at all times of the current situation surrounding our business.
This is all very nice, but ...
Now that we are clear that an application may be what we need, we must get down to work not only to improve customer service, but also to offer a plus that differentiates us from our competitors.
We must create an application from scratch and without programming fundamentals it is not easy. What's more, our brother-in-law sure does not know nor do you know someone who knows how to create mobile applications for both iOS and Android, the two mobile platforms on the market.
This is where it appears Command. Thanks to it, we can have at our disposal all the eCommerce solutions of Correos. Among them, the Create your App solution that will allow us easily create the application we need with all the options we want, without having to receive the developer's refusal over and over again when adding new functions, removing them, modifying the design, changing the format, adding or updating the images.
With Command we ourselves are the developer, so we can add or remove functions, images, elements when and how we want until we find the perfect approach we want to give to our application.
Advantages of having an application
If I already have a website, why do I need an application? While it is true that the first thing customers do is search Google to find information about where to buy a product or service, when they find that they have an application at their disposal that allows them not only to search for their products, but also to contact the company, what they do is download the application for the comfort that every user seeks when interacting with service companies or making online purchases.
An example of what I am talking about is Amazon. The eCommerce giant has a great website where we can place any order or solve any query, but it also offers us an excellent application through which we can perform the same functions as through the web version. Using this application from our smartphone or tablet is much more comfortable than using the web version through our device or in front of a computer.
Because an app:
- It is a perfect tool to attract new customers due to the added value it offers.
- It is a direct communication channel 24 hours a day
- It is a perfect sales channel
- Create brand image. Generates a much more attractive brand image than that of the competition.
- It helps to retain customers who have previously trusted us. Differentiate your business from the rest.
- It is the ideal online showcase.
- Get valuable information about where we are most popular for geolocation services for mobile devices.
- Send notifications quickly.
- Investment / profit ratio is very low.
- Improve search engine rankings
What does Comandia offer us?
With the Create your App solution that Comandia offers us, we can create our application through modules. Each of the modules offers a series of predetermined characteristics that we can customize to suit our needs. Among the most used modules we find:
- eCommerce. Aimed at all those businesses that have an online store and want to have it connected to a mobile application.
- Website. This module allows us to display our website or create content that we want to offer to our customers.
- Social Media. We show all the social networks through which our clients can be informed at all times about our activity.
- Contact Sales. We can receive suggestions, questions or queries from our clients or future clients.
- Vote. With this module we can quickly and efficiently conduct surveys among all users of the application.
- Location. Our business location is shown.
- Analytics. We can follow the use made by users of the application at all times, which will allow us to add or delete sections or improve the existing ones.
- Receive a push notification. If we want to quickly inform our clients through notifications, without abusing them to prevent users from deactivating them, this module is a must