There is no doubt that the latest events we have experienced on a global level have meant a powerful explosion for e-commerce in the last times. Something that, translated into figures, means that almost a quarter of Spaniards have made purchases online at least once a week, with the percentages of those who do so once every 15 days or once a month being identical.
Some figures that represent a notable increase in the degree of penetration of electronic commerce, in a context in which companies increasingly find themselves with greater demand but must also compete efficiently to gain a foothold in the market. To achieve this, there is nothing better than knowing what the latest trends in the online market.
The importance of sustainability
In a time when everything must have a green perspective and ecological, electronic commerce also has its responsibility. Currently, the sustainability of any product or service is essential to attract a greater number of customers. In fact, almost half of consumers confess that their purchasing decisions are influenced by this aspect. Therefore, if we are capable of developing an e-commerce system that has a lower environmental impact and we know how to communicate it efficiently to our visitors, we will have a greater capacity to gain a foothold in the market.
Take care of online presence
Another aspect that any company that intends to sell online or achieve a privileged position in the market must have is take care of your online presence. Something that affects both everything that has to do with the design of the website, its usability and its brand image. But also with aspects such as a good position in those markets in which the company wants to focus its activity.
A task in which it is essential to have a link building agency as well as the rest of specialized services in the field, which help to optimize advertising investment and achieve better results.
Technological improvement – artificial intelligence
More and more consumers claim that artificial intelligence makes their lives easier, around 80%. The presence of all kinds of devices that use these systems is becoming more and more frequent and one of the latest trends is to incorporate web artificial intelligence systems that are capable of offering better results to users and customers. Among the functions most demanded by these users are some such as voice searches, linked to current personal assistants, as well as predictive systems that help customers find what they are looking for more easily.
The importance of deadlines
We live in a time when immediacy is essential. Gone are the days when we had to wait a week or two to receive an order and more and more buyers abandon an online store if they see that the delivery time of what they are going to buy is too long.
This aspect is a field of improvement for companies with long delivery times. Find a good partner in terms of distribution or improve the internal system of the company to reduce processing times of orders is always a good option in order to offer shorter delivery times to customers. All this without forgetting the latest trends such as like the “click and collect”, with which the customer can quickly pick up in the store what he has bought on the network.