According to the study The Global Retail eCommerce Index 2015, carried out by the American consulting firm AT Kearney, Spain is one of the most attractive countries to buy online. According to this report, Spain is in the 18th position of the most influential countries in eCommerce, with a popularity of almost 40 points on average.
This good news becomes excellent after verifying that in last year's report, Spain was on the verge of entering the Top 30 of the most influential countries in electronic commerce. Undoubtedly, the work that Spanish entrepreneurs and companies have done to promote eCommerce and boost their businesses has paid off, improving their online presence and increasing the trust of buyers.
The aforementioned report gives Spain un annual potential growth of 20%, a percentage very similar to that of the United States (22%), a country that leads the list of most influential countries in eCommerce.
On the other hand, if the projected estimates for the future follow their course, Spain is expected to increase its annual sales number by 16% in the next five years.
Mike Moriarty, a partner at AT Kearney and one of the study's authors, says that “The rise of electronic commerce has presented challenges: both for distributors with a physical presence and exclusively digital ones. They are learning that the future of the industry is not only digital, but that a creative offering is needed that connects online and physical purchases ».
For her part, Hana Ben-Shabat, also a partner of the consultancy and co-author of the list, concludes that "Brands are global for a reason: their systems, scales and knowledge of the regions force them to push their borders a little further". And it is that determining where to put your goals is, according to Ben-Shabat, "The only way to take advantage of current sales and profit growth opportunities".
USA, China and UK, leaders in world eCommerce
China, the leader in eCommerce until recently, has been overtaken by the United States, leaving the Asian giant in second place. The United Kingdom has risen two places, moving to third place in the ranking.
Those who have been left behind are the Japanese, who have lost two places, falling back to third place on the list. The fifth and sixth places are occupied by Germany and France respectively, each of them having risen one place in the ranking.
The seventh place is occupied by South Korea, which has lost two places. More content must be the Russians who have gained 5 places, occupying the eighth place in the ranking. Although the most spectacular climb has been experienced by the Belgians, who exhibit an excellent ninth place after climbing 15 places.
The most influential eCommerce sectors in Spain
Information technology and electronics are more present on the Internet and are the most influential sectors in Spain in eCommerce, according to the report. These sectors are the ones that get the most sales.
The study also shows that the main electronic businesses in Spain are Amazon, El Corte Inglés and Fnac.
The businesses with the highest competition rate on the Internet correspond to the florist and parapharmacy sectors.
Other notable data is related to online fashion stores that, despite the visibility they have and the volume of traffic they generate, when push comes to shove, they convert less to sales than other sectors. This occurs due to the high rate of abandoned carts without executing the purchase that characterizes this sector.
With respect to the population, the sector between 16 and 35 years of age stands out as the one that buys the most in Spain. Consumers under 55 years of age represent 44% of the total, reflecting a trend that will continue into future generations. Its sectors of activity include fashion, electronics, books and music. It is curious to see that food is not among their shopping interests on the Internet, despite the fact that online supermarkets have increased their presence.
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