Since the smartphone in Asia Pacific is in common use, sellers often assume that consumers are more comfortable making purchases from their mobile. Despite this, new research on ecommerce in Singapore, reveals that not all digital buyers in the region use the mobile platform as initially thought.
Research conducted in September 2016 by Criteo and Edelman Intelligence, found a surprising preference of online shoppers for using computers over smartphones. In this study of the devices preferred by online shoppers in Singapore, laptops were positioned as the primary device for online shopping.
It should be mentioned that this research is not the first to discover the preference for online purchases from the computer over purchases from the mobile. As early as July last year, another investigation revealed that the Google's market share for Ecommerce conducted through the smartphone application, it was found that only 29% of the digital shopping in Singapore they were made from the mobile platform.
Only Japan had a lower response rate in relation to purchasing activity based on mobile apps. And while it is true that the research does not clarify why the online shoppers in Singapore They prefer the computer to make their purchases online, apparently this has to do with the fact that the price of an item can be affected depending on the device used to buy it.
Shoppers were asked if they would be willing to spend more than $ 500 when buying from the computer and 42% said yes, while only 16% admitted that they would make a purchase on that computer. price range via mobile.