All the buy online They are becoming more popular every day, and a large number of people around the world use the Internet to compare prices and products, search for deals and, of course, to buy products. For a retailer have a Online store is close to being a must if you want to compete in this new, highly competitive market, in which it is not enough to offer good products at good prices. If an eCommerce wants to stand out and, consequently, sell, it should take into account many more things, and improve the user experience is one of them.
Next we are going to see some keys so that 2015 is a good year for all those who have an online store and for the user experience to facilitate sales. Online store design, clarity, and ease of use are critical to the success of a E-commerce, and in that they differ little from what is necessary for a traditional store to be successful.
4 keys to the success of an eCommerce in 2015
You will see that the following tips to improve the user experience would be equally valid for a physical store than for an online store. Ultimately, it is the channel that differentiates a physical site from an online site. What matters, which is the customer, is the same, and to seduce him you have to start by adapting what is used in a physical store to an online store.
# 1 - Create a good first impression
When someone enters a website it is necessary to immediately connect with a call to action. It can be a short sentence or a couple of sentences in which it is clear what the company offers and why the customer should be interested. It is also advisable to think about the placement and design of the registration area, links to social networks and the subscription area for receiving the newsletter of offers and news.
# 2 - Offers a stylish and personalized design
Using the basic Prestashop design or a light adaptation no longer works. It is important to offer a site with a personalized and exclusive design. That does not imply that it is far-fetched or ornate. It is enough that it has personality and adapts to the web design trends of the moment. A hint: clean and minimalist designs stand out today. In any case, the design should make use of attractive images, which clearly show the articles, along with clear typography.
# 3 - Usability
The key for a customer to interact and buy is in the usability of the site, which must have intuitive functions and clearly show all the information, especially in relation to the ownership of the site, the purchase and shipping process, the return conditions and to the privacy and data protection policy. It is also important that the customer can know where they are, see the shopping cart and return to products that have already been visited. It is very useful that there is a related product option (cross sell).
# 4 - Security and ease of payment and shipping
Earning the customer's trust is key to a sale. Before a buyer should be aware of all available payment, shipping and return options. Also, during the checkout process, the steps should be simple and offer the customer enough options to maintain a sense of control.
Final Tips
There are many online stores. The competition is increasing. As in a large shopping center, it is necessary to stand out and attract attention so that people visit us, and offer a good experience to get whoever comes to us to buy.
And do not stop investing in advertising, since it is not easy to get visits, even if you have a trendy store. A good marketing campaign and a good job on social networks is vital not only for the customer to buy, but for them to return and, above all, to speak well of the site.