How can an eCommerce win customers with Facebook

# 1 - Use images that speak for themselves

Images are the content that works best on Facebook. However, it is the images that they offer information by themselves those that offer the best results. In other words, an image with a comparative graph, relevant data on an interesting topic for the audience or an announcement of a contest or an offer will work better than a photo montage or a beautiful image that only serves to illustrate and animate written information.

In order for the image of a product to be promoted to be more effective, it is necessary to add important and relevant information: novelty, price, promotion, exclusivity, season, etc.

# 2 - Create multi-product photo montages

The publication of photos with several similar or visually similar products makes the shared images more interesting and the most complete information offered. This type of images is suitable to be used for different purposes, such as to introduce a series of tips or ask for the opinion of users. They are also very useful for get blog reviews

# 3 - Sell the lifestyle around the product

Customers who buy a certain product, especially if it is a branded product, also look for the associated lifestyle to those products and those brands. There is a lot of information and many products that can be displayed associated with the products and brands that are going to be promoted that help to convey the lifestyle that is offered without being direct competition.

# 4 - Streamline giveaways and contests

Many of the Facebook users who become fans of a brand or a store do so in order to participate in contests and get discounts and coupons that they couldn't get any other way. Therefore, you have to give the public what they ask for. Creating contests and sweepstakes periodically favors the attention of fans and the virality of the content.

# 5 - Limited offers at special times

The most appropriate times to make offers are in times of greatest sales, which is also when users search and compare more and when they also have more intention to buy. The more limited in time these offers are, the greater the incentive for fans.

# 6 - Raise controversial topics to fuel debate

For this, the use of images that show antagonistic products or attitudes. A typical example is in the differentiation that occurs between Windows users and Apple users.

# 7 - Use a custom online store application for Facebook

Some e-commerce solutions also include applications to enhance the social commerce. In this way it is possible to make and close sales directly from Facebook. You can also hire a custom application or use less personalized but also effective solutions. What this is about is to take advantage of the moment when the customer feels interested and feels the urge to buy to give them what they want without asking for more work.

Some conclusions

When it comes to selling on Facebook, it is important to try to achieve a equilibrium between creating user-friendly content that helps build and build audience loyalty, while also guiding people to the products being promoted. For this it is interesting the creation of special offers together with the creation of content of interest to the followers will complement the two facets.

More information - Keys to optimizing and developing eCommerce in 2014

Image - kudumomo