Almost nine out of ten users of internet in France They got ready for their Christmas sales online. And more than 70 percent eventually bought gifts online. Computers are still the most popular device for online shopping, however this is slowly decreasing.
This was demonstrated in a survey of the federation of French trade Fevad and it was carried out to three thousand internet users. The pc is used by 65 percent of the users who responded to this survey, which is a decrease of 2 percent bought in 2016. While, the use of smartphones increased by 3 percent to 16 percent . The tablet it is slightly more popular than smartphones at 18 percent.
The survey also showed that 79 percent of French internet users will try to save their money on discounts and sales of Black Friday and Cyber Monday. The vast majority of users who enjoy these days will make purchases online, while 48 percent will buy in physical stores. French consumers plan to spend an average of 187 euros in total on their online purchases during these days of Black Friday and Cyber Monday.
"Almost half of online consumers intend to use their mobile phones to identify and / or take advantage of the sales presented on these promotional days," said Marc Lolivier, CEO of Fevad. "For us, this is proof that mobile devices are becoming a major tool for multi-user consumption."
French consumers planned to spend an average of 278 euros for Christmas purchases regardless of whether they were made online or in a physical store.