According to a Demac Media e-commerce report, Apple users generate most of the company's mobile phone revenues, with 97%, while the commitment of returning customers is the key to growth and attracting new customers.
The percentage of shoppers per mobile device reveals that iPhone users reach 59%, while iPad users rank with 22%, while other devices stay with 19%.
This new Ecommerce report, takes into account the information from the second quarter of the year, analyzing data from 45 retailers that are Demac Media clients, which include conversion by device, channel, and discovery. Good SEO practices in Ecommerce continue to give good results, by generating the highest amount of organic traffic.
Engines search as in the case of Google, They have become a valuable tool for shoppers, who conduct research before making a purchase, so according to the report, it is an aspect that no retailer should overlook.
Organic search generates the most traffic because 39% of users find retailers using this method, while the second largest source of direct traffic was 17%.
In the case of traffic that is generated by social networks; Facebook, Pinterest and Instagram together, they drive 93% of the traffic. For its part, Facebook took the largest slice of the pie, with 68% of the traffic, while Pinterest and Instagram generated 13 and 12% of the social media traffic respectively.
An important aspect to note has to do with the conversion rates that rose to 97% between the first and second visit to the site. It is emphasized that it is very rare for a user to buy during the first visit to the Ecommerce site, since most are in the research stage.
In all cases, a buyer's visit has an average duration of less than four minutes, which adds more importance to the user experience on the site.