Crowfunding (Collective financing) It has become a very popular tool used by entrepreneurs and small businesses looking to raise funds to carry out their projects. With the support of people around the world, these entrepreneurs and small companies finance their projects, since they are companies that have few resources and need the support of external sources of financing to get to work on your project.
For what reasons does a multimillion dollar company use Crowfunding platforms?
We will discuss the case of one of the Clorox emerging brands, which is a company with billions of dollars in annual sales, which obviously should not have any problem financing any of its projects.
One of the Clorox emerging brands, Soy Vay associated with Three Jerks Jerky launched a campaign on the Kickstarter platform (one of the most popular online Crowfunding sites) for their product called Veri Veri Teriyaki. As Adam Simons, one of Clorox's emerging brand leaders, details in an interview. They certainly didn't need the capital, yet they used the Kickstarter platform for marketing purposes.
'' All this from Kickstarter It has come naturally, when we said that it could make sense as a way to generate awareness in such a way that it builds direct connections between us and clients, this is very important to us, and also as a way to change the way typical in which a product is launched on the market ''
Some other major brands like Sony and General Electric, have taken actions similar to the Clorox company, using Crowfunding platforms to launch products; but we can find ourselves with a dilemma due to the use of the platform by companies that do not have the need of entrepreneurs and small companies that really seek financial support on these sites.
There may be a risk that these companies generate a negative impact on consumers of the products of these platforms. Is the use that large companies are giving it valid? Crowfunding phenomenon?