About 14 percent of all online consumers in Europe they bought fresh food and drinks online. And more than half of Europe's online consumers made multiple purchases on foreign websites last year.
The report highlights that some of the trends were cross-border online shopping, the online shopping experience, m-commerce and delivery and payment preferences. Kantar TNS I interviewed nearly 25,000 participants from 21 different countries, and one of the findings of this survey was that the earnings of consumers purchasing cross-border products increased.
Now 54 percent of European users have done cross border shopping, which is 2 percent more than in 2016. Among these buyers, two out of ten purchases are made in foreign websites. “Intra-European purchases are much less than those made on Chinese websites. AliExpress is one of the main drivers of this growth and is clearly targeting the European market, "he wrote. DPDgroup. "With around a third of online consumers saying they are interested in starting to shop in foreign countries in the near future, cross-border shopping has great potential for growth."
The study also showed that Europe online consumers they make purchases through a wide variety of devices. Consumers are using smartphones more and more to make online purchases. However, laptops and desktops are still the most widely used devices for online purchases. Consumers in Europe do not buy products exclusively on a single device and 43 percent think that having a website which can be adapted to cell phones would be very useful when making large purchases.